Edward is a Cannes Lions-winning, quadrilingual creative professional with a diverse background. Raised in Hong Kong, he gained valuable work experience during a working holiday in Australia. Additionally, Edward achieved advanced proficiency in Japanese, holding JLPT N1 certification, and has advanced his career in Shanghai. With over a decade of experience in creative advertising, he has built an impressive portfolio for renowned brands, including Shell Helix, Oreo, Reebok, Unilever brands, P&G brands, Alibaba brands, Lancôme and Land Rover.

During his tenure at Dentsu Creative, a leading global agency network, as Associate Creative Director reporting directly to the Executive Creative Director, Edward led Shell Helix’s social and ATL campaigns to Effie Auto and CIAF Gold awards. His compelling storytelling and creative excellence drove Jian Ai Charity’s impactful campaign, earning prestigious awards, including Cannes Lions, LIA, Spikes Asia, AdFest, and MAD Stars.

At Oliver Agency, a prominent UK-based in-house agency network, as top creative, partnering with the Business Director, Edward collaborated closely with client teams on Reebok GC and APAC, gaining unique insights and delivering exceptional results.

Beyond agency work, Edward is an influential industry voice. He reported at Cannes Lions, delivered guest lectures at HKU Space and HKCityU’s MSc program, and judged prestigious awards, including Asia-Pacific Stevie Awards, International Business Awards, SHIAF and Tiger Roar Awards.

Recognised in Campaign Brief China’s Most Awarded Creatives 2024 and Campaign AP’s ‘Creative Minds’ column, Edward’s multilingualism, international experience, and track record of creative excellence make him an invaluable asset in any creative endeavour. His passion for innovation and commitment to outstanding campaigns define his approach to every project.